At Caine Flooring, we often hear customers ask about “lino” – but here’s the truth: real linoleum hasn’t been produced on a mainstream scale for over 30–40 years. What people usually mean today is cushion vinyl flooring, a modern, practical, and highly durable option that’s perfect for homes across Birmingham and the wider Midlands.
Traditional linoleum was made from natural materials like linseed oil and cork dust, and while it had its place in the past, it’s rarely seen in modern homes. Instead, cushion vinyl has become the go-to product. It’s softer underfoot, easy to install, available in hundreds of designs, and far more forgiving when it comes to day-to-day use.
Vinyl flooring first became popular in the late 80s and 90s, but back then many products were thin and easily damaged. Small rips and tears gave vinyl a bad reputation.
Today’s cushion vinyl is a completely different story. Modern manufacturing has transformed it into a tough, stylish, and long-lasting flooring choice, with features such as:
Heavy-duty wear layers – making it resistant to scuffs and scratches.
Comfortable cushioned backing – warmer and softer underfoot.
Moisture resistance – perfect for kitchens, bathrooms, and utility rooms.
Realistic designs – from wood and stone looks to bold patterns.
Another reason cushion vinyl is so versatile is how it can be fitted:
Loose lay vinyl flooring – Quick and cost-effective for smaller rooms or lighter traffic areas.
Fully bonded vinyl flooring – Secured with adhesive for high-traffic rooms, ensuring extra stability and durability.
If you’re looking for affordable vinyl flooring in Birmingham, cushion flooring is one of the best options on the market. It offers the look of luxury wood, stone, or tile floors without the high price tag. It’s easy to maintain, comfortable underfoot, and built to last – making it ideal for busy households with children and pets.
At Caine Flooring, we supply and install a wide range of high-quality cushion vinyl flooring across Birmingham and the Midlands. Whether you want a budget-friendly option for a rental property or a premium design for your home, we’ll bring samples direct to your door and provide expert fitting for a perfect finish.